Kodak and the Brutal Difficulty of Transformation
Harvard Business Review
JANUARY 17, 2012
Early in the 2000s it made a bold bet: buying photo sharing site Ofoto in May 2001. As the decade wore on and its core business continued to deteriorate, Kodak brought in a new leadership team, downsized its core operations, and began placing bets on even more radical ideas , such as a line of printers with low-cost ink. photography.
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