In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market. Within two years, the brand went from a small share to 25% of the Canadian market,” notes Bell.

Brand 100

Brand Brand Management Advertising Management 100

Strategy Driven

JUNE 19, 2015

In 1998, I advised the Disney corporation and reminded them that Walt Disney’s 100th birthday in 2001 would offer great marketing and positioning opportunities. Change is innovative. Good opportunities to compare successes, case studies, methodologies, learning curves and insights. Benchmarking. Goal Inspiring.

Case Study 50

Case Study Open-book Learning Curve Learning-by-Doing 50

Harvard Business Review

JULY 21, 2011

But, as the story of Samsung demonstrates, recruitment is very much on the minds of emerging-market companies. In 2001, Turkey experienced a financial crisis in its banking sector. Our experience at Garanti Bank shows how even in seemingly the worst of circumstances, companies can become the most attractive of employers.

Banking 12

Banking Crisis Restructuring Reputation 12

Harvard Business Review

NOVEMBER 22, 2012

magazine, speaking at major conferences, and advising the White House on innovation. When he discovered I was writing a book on professional reinvention, he asked for my thoughts about Rachael Ray , the perky Food Network star and the subject of one of his Harvard Business School case studies.

Reputation 8

Reputation Ries Case Study Kotter 8