2001 Development Innovation Market Segmentation 
Harvard Business Review
SEPTEMBER 21, 2011
A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). When the product was launched in 2001 , it aimed to revolutionize personal transportation , touted as a unique way for people to travel short distances.
Harvard Business Review
MARCH 22, 2011
The innovation research identifies the tyranny of large numbers as a common (and vexing) problem for leaders as companies grow, well documented by Harvard Business School Professor Clayton Christensen in The Innovators Solution , Jim Collins in How the Mighty Fall , and by Scott Anthony on this blog.
Expert insights. Personalized for you.
12 
Let's personalize your content