2001 Film Management Marketing 
Coaching Tip
JULY 16, 2015
This is CEO Shigetaka Komari's own story of why Fujifilm succeeded where Eastman Kodak failed with hard-won lessons for managers and employees everywhere. Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. The difference was not just in sales.
Harvard Business Review
JULY 15, 2016
Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.
Expert insights. Personalized for you.
70 
Let's personalize your content