Coaching Tip

JULY 16, 2015

This is CEO Shigetaka Komari's own story of why Fujifilm succeeded where Eastman Kodak failed with hard-won lessons for managers and employees everywhere. Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. Kodak's technology was also far ahead of Fujifilm's.

Film 70

Film Crisis Innovation Brand 70

Harvard Business Review

JULY 15, 2016

Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Kodak was so blinded by its success that it completely missed the rise of digital technologies. So, another explanation is that Kodak invented the technology but didn’t invest in it. It was so close.

Technology 8

Technology Film Gilbert Business Model 8

Harvard Business Review

JANUARY 17, 2012

In the decades that followed Kodak established a dominant position in the lucrative film business, with its "you push a button, we do the rest" slogan demonstrating its commitment to making photography accessible to the masses. Of course, being a dominant film provider became increasingly irrelevant in light of recent technological shifts.

Gilbert 15

Gilbert Film Incubator Business Model 15

Harvard Business Review

JUNE 7, 2013

It''s only through history and books or films that my generation has a grasp of what life must have been like. Just recently, I had the chance to watch the German film, The Lives of Others , which won the 2007 Oscar for Best Foreign Language Film. Technology, on the other hand, makes it much easier.

Film 8

Film Information Technology Information Technology 8