Cool Alone Won't Save Your Company
Harvard Business Review
JULY 20, 2011
Hence lots of the analytical, linear thinking at GM drove him to distraction; Product Planning analysts in particular: "a department composed of recycled finance types" as he calls them in the book. and those largely fixed costs were more painful and debilitating if GM shrank in the U.S. Outside the U.S., And in the U.S.
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