2001, Fixed Costs and Strategy - Leadership Digital

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2001

Fixed Costs

Strategy

Cool Alone Won't Save Your Company

Harvard Business Review

JULY 20, 2011

There is a third element that was missing entirely at GM: strategy. A succession of CEOs prior to Rick Wagoner (who fought heroically to overcome the dreadful hand he was dealt) allowed all manner of legacy costs to build up (retiree health, Jobs Bank, etc.) The success formula is part car guy, part bean counter, and part strategist.

Company

Company Franchising Fixed Costs Banking

Who Rules the Web Now?

Harvard Business Review

FEBRUARY 22, 2011

Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." A virtuous cycle is baked into their strategy: use these resources to achieve scale in ways that help achieve even more scale. These are not online publishers, like Yahoo! These are tech companies.

CPA

CPA CPM Advertising Disintermediation

Cool Alone Won't Save Your Company

Who Rules the Web Now?

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