Big Bets vs. Little Bets and the future of HP
Harvard Business Review
MARCH 22, 2011
They then researched and analyzed the markets, segmented them, and developed products. If the idea got far enough, they developed marketing campaigns, sales strategies, and launched it. R&D spending fell from 6% of revenue in 2001 to 2.3% A billion dollars kind of became a mantra.". Are you currently making small bets?
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