Marketing 2011 2004 2003 - Leadership Digital

THREE STAR LEADERSHIP MAY 6, 2012 5/6/12: Leadership Reading to Start Your Week it happens, spring 2011 also brought signs of economic optimism. its role in America’s obesity epidemic while continuing to market its food to. MORE >>	HARVARD BUSINESS REVIEW JANUARY 7, 2011 Where Have All the Process Owners Gone? Air Products, for example, tripled corporate productivity (hard profit-and-loss benefits) from 2003 to 2006, and boosted operating return on net assets from 9.5% from 2004 to 2007. How many times have you heard "I'm a finance person" or "I'm a marketer"?) Yet I see few organizations that have process owners. to 12.5% MORE >>	RECENT POSTS MAY 6, 2012 \| THREE STAR LEADERSHIP 5/6/12: Leadership Reading to Start Your Week DECEMBER 7, 2011 \| HARVARD BUSINESS REVIEW Yelp is Leaving Chains Behind JANUARY 7, 2011 \| HARVARD BUSINESS REVIEW Where Have All the Process Owners Gone?
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HARVARD BUSINESS REVIEW DECEMBER 7, 2011 Yelp is Leaving Chains Behind To understand the impact of Yelp restaurant reviews, I studied records on all 3,582 restaurants that were in business in Seattle at any point from 2003—2009 and found that increases in independent or small chain restaurants' Yelp ratings lead to revenue increases, with ratings having more impact the more reviews a restaurant gets. MORE >>
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