Strategy Driven

OCTOBER 25, 2010

This Book Will Make You Money : How to Use Attention-Getting Online Marketing to Increase Your Revenue by Jim Kukral This book provides an educational and motivational guide to using social media to market your brand or business online. Combined, those two monoliths spend a billion dollars a year on advertising.

Creativity 50

Creativity Bottom-up Newsletter Open-book 50

Harvard Business Review

APRIL 18, 2013

Back in 2003, Mark Davies carried out an important analysis of gross domestic product (GDP) by language use. Of nearly 2 billion internet users estimated in 2010, 82% spoke one of 10 macro-languages — English, Chinese, Spanish, Japanese, Portuguese, German, Arabic, French, Russian, and Korean. And the remaining 18%?

GDP 9

GDP Company Niche Marketing Globalization 9

Harvard Business Review

NOVEMBER 2, 2018

Competing for scarce labor in a tight market, they will have trouble continuing to shift medical bills onto employees as they have for several decades. To address these challenges, they will have to band together in purchasing coalitions that give them the local market power to force health systems to reform. Tim Robberts/Getty Images.

Health Care 8

Health Care Cost Insurance Price 8

Harvard Business Review

DECEMBER 7, 2010

But it's this set of beliefs that explains why Western companies fail to succeed in emerging markets where middle class consumers demand good quality at low prices, and why these companies struggle to develop value-for-money products for their home markets during slow growth times like these.

Quality 12

Quality Working Capital Price Open-book 12

Harvard Business Review

FEBRUARY 25, 2015

If you had asked Singaporeans in 2010 to identify a successful local start-up, they might have paused for a few minutes before mentioning Creative Labs. That company was a pioneer in the audio component market, having entered the MP3 market before Apple. With the cautionary notes in mind, I arrived in Singapore in March 2010.

Entrepreneur 8

Entrepreneur Incubator Venture Capitalist Innovation 8

Harvard Business Review

MARCH 31, 2017

Even the term “net neutrality” was coined not by an engineer but by a legal academic, in 2003. To be clear, I agree with Netflix CEO Reed Hastings, who recently acknowledged that net neutrality principles have been and will continue to be strictly enforced not by regulation but by powerful market forces.

Objective 8

Objective Engineering Content Open-book 8

Harvard Business Review

JANUARY 7, 2014

Not long after Alan Greenspan stepped down as Federal Reserve chairman in 2006, global financial markets began to unravel. In the fall he came out with a book setting out his new and improved worldview, The Map and the Territory: Risk, Human Nature, and the Future of Forecasting. The book is not the world’s most coherent.

Long-term 11

Long-term Banking Short-term Finance 11

Harvard Business Review

MAY 12, 2014

In 2002 the Commission switched course again and ruled that broadband access provided by cable TV companies was an information service — the reasoning being, in part, that cable broadband had ended the DSL monopoly and created a competitive market once again. Comcast sued, and the D.C.

Telecommunications 8

Telecommunications Open-book Content Information 8