An Insider’s Account of the Yahoo-Alibaba Deal
Harvard Business Review
AUGUST 6, 2014
With the ad market under $70 million, many of our local competitors were rapidly experimenting with new types of revenue and business models and were far ahead of us. In November 2003, after due diligence, we announced our agreement to purchase 3721 for $120 million. A 2010 Harvard Business School case by Julie M.
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