The Industries Apple Could Disrupt Next
Harvard Business Review
JUNE 4, 2014
After all, it grew from $7 billion in 2003 to $171 billion in 2013 by entering established (albeit still-emerging) markets with superior products — something the model suggests is a losing strategy. Apple has seemingly served as an anomaly to the theory of disruptive innovation. And Nielsen has no reason to cede control of it.
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