An Insider’s Account of the Yahoo-Alibaba Deal
Harvard Business Review
AUGUST 6, 2014
Sue Decker, Yahoo’s former president, describes how the deal came about and what Yahoo learned from doing business in China. With the ad market under $70 million, many of our local competitors were rapidly experimenting with new types of revenue and business models and were far ahead of us. search engine company Inktomi in 2002.
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