Arab Entrepreneurs Spread the "Power of Yalla"
Harvard Business Review
JUNE 25, 2013
In 2003, after two years in Texas, Moe Ghashim moved back to his hometown of Aleppo, Syria. Moe''s success against all odds — in extreme conditions where cash, human resources, and clients are hard to find, and political stability is often non-existent — that''s what I call the "Power of Yalla.".
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