2004 2006 Innovation Marketing 
Tanveer Naseer
OCTOBER 14, 2014
Information gathering and analytics acumen that looks externally at markets, competition, and the company’s reputation, and internally at the organization’s culture, teams, and performance levels. The CEO will become less of a doer and innovator and more of a leader of leaders. They made great products and brought them to market.
Harvard Business Review
JULY 2, 2012
Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, famously coined the term "frugal engineering" in 2006. He was impressed by Indian engineers' ability to innovate cost-effectively and quickly under severe resource constraints. For example, in 2004, Renault launched Logan, a small, no-frills family car.
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Harvard Business Review
AUGUST 11, 2015
Product pioneers face more risk, but can reap big rewards when an innovation proves successful. Research I conducted together with John Joseph of Duke University shows that both approaches can be successful — what matters most is not simply timing but whether a company tailors its innovation strategy to whichever approach it adopts.
Harvard Business Review
JANUARY 16, 2013
No advertising innovation: The "I'm a Mac/"I'm a PC" campaign ran for three and a half years without a refresh. In 2004, Apple's CFO, Fred Anderson, left the company. Apple's General Counsel, Nancy Regina Heinen, left in 2006. (In There are other markets waiting to be disrupted, for sure. Apple's is 13. Television.
Harvard Business Review
OCTOBER 21, 2016
Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Coca-Cola, for example, faced a water shortage in India that forced it to shut down one of its plants in 2004. Fostering innovation. These require sophisticated, sustainability-based management.
Harvard Business Review
NOVEMBER 27, 2013
The electronics giant had seemingly lost its dominant position in the gaming console market, with the Nintendo Wii’s surprise success overshadowing the more powerful but pricier PS3. And a weak lineup of games at launch, combined with the high price translated into a weak holiday season for Sony in 2006.
Harvard Business Review
FEBRUARY 4, 2014
On February 4th, 2004, Harvard undergraduate Mark Zuckerberg launched “Thefacebook.” Some 650 people had already joined, and thus began the company’s wild ride toward becoming a social networking site with over a billion users, thousands of employees, and a market capitalization well north of $100 billion.
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