Frugal Innovation: Lessons from Carlos Ghosn, CEO, Renault-Nissan
Harvard Business Review
JULY 2, 2012
Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, famously coined the term "frugal engineering" in 2006. He was impressed by Indian engineers' ability to innovate cost-effectively and quickly under severe resource constraints. For example, in 2004, Renault launched Logan, a small, no-frills family car.
Let's personalize your content