Dressing China
Harvard Business Review
AUGUST 23, 2011
All the world's apparel manufacturers and retailers have joined the race to clothe China. Meanwhile, the number of people agreeing with the statement "I build my wardrobe around different occasions and needs" rose from 36% in 2010 to 45% in 2011. Unsurprisingly, apparel spending in China has been growing by a robust 16% per annum.
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