Category Creation Is the Ultimate Growth Strategy
Harvard Business Review
SEPTEMBER 26, 2011
While I've helped many clients grow their products, brands, and overall businesses, there is nothing as exhilarating as helping a company create an entirely new category. Our analysis showed the top 20 firms in Fortune 's 2010 list of fastest-growing companies received $3.40 in incremental market capitalization for every $1.00
12 
Let's personalize your content