Zappos’ CEO on Using Corporate Relocation to Preserve Customer-Led Culture
Harvard Business Review
JANUARY 3, 2014
One of the most significant came in early 2004 when we decided to relocate from San Francisco to Las Vegas. Our belief is that as unsexy and low-tech as it may sound, the telephone is one of the best branding devices out there. We view it as something that can grow if we create positive emotional associations with our brand.
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