2004 2010 Core Competence Goal 
Harvard Business Review
DECEMBER 22, 2010
No wonder that a 2008 McKinsey survey found that only 20% of senior executives believe that their corporate philanthropy is effective in achieving social goals. Given that companies are putting more than $14 billion a year into charitable causes, measuring results and ensuring real social impact should be important goals.
Harvard Business Review
JANUARY 3, 2014
One of the most significant came in early 2004 when we decided to relocate from San Francisco to Las Vegas. But we were reluctant to relinquish control of something that is one of Zappo’s core competencies. In the years since Zappos was founded, we’ve had to make some big decisions. Culture That Drives Performance.
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