The Beliefs that Built a Global Brewer
Harvard Business Review
APRIL 27, 2012
In 2004, the European beer company Interbrew, itself a product of several mergers, acquired a majority stake in AmBev, creating InBev. By 2010, the EBITDA of the combined company AB InBev had risen to 38%. Telles and his team built the brand, took over the number one slot, and in 1999 combined with their chief competitor to form AmBev.
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