The Beliefs that Built a Global Brewer
Harvard Business Review
APRIL 27, 2012
Now the largest beer company in the world, AB InBev reported a double digit EBITDA growth rate and almost 30% growth in earnings per share. And yet, in announcing those numbers, management confessed: "We know we can do better. The Brazilian company AmBev, already at 20% EBITDA in 2000, increased its margins to a whopping 36% in 2003.
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