Lessons from the Best Global Brands 2010: Building trust and.
Strategy Driven
NOVEMBER 1, 2010
Figure 1: The Interbrand Best 100 Global Brands 2010 A look at two brands’ performances from this year’s table offers insight into how brands can navigate today’s marketplace. which resulted in an increase in brand awareness of 72 percent between 2004 and 2010. Unlike Santander, Goldman lost sight of its brand promise.
67 
Let's personalize your content