Strategy Driven

NOVEMBER 1, 2010

Today’s consumers now have the ability to watch and respond to every brand’s move – positive or negative. Figure 1: The Interbrand Best 100 Global Brands 2010 A look at two brands’ performances from this year’s table offers insight into how brands can navigate today’s marketplace. As a result, it is a brand that consumers can trust.

Brand 65

Brand Globalization Banking Long-term 65

Women on Business

JANUARY 8, 2011

How, then, do I maintain a robust network of people who continue to like and care for me, as well as a list of referrers who literally feed me by sending me leads, partnership opportunities, writing positions, and paid gigs? I keep on message, I network, and I make my network work , for me and for others.

Press Release 174

Press Release Discount PR Media 174

Strategy Driven

AUGUST 29, 2011

The Happiness Advantage : The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Anchor. But recent discoveries in the field of positive psychology have shown that this formula is actually backward: Happiness fuels success, not the other way around. This isn’t just an empty mantra.

Bottom-up 50

Bottom-up Survey Case Study Positioning 50