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Brilliant Boutique: 10 Keys To Lasting Small Business Success

Terry Starbucker

It wasn’t hard to like Sarah Young as soon as we walked into her downtown store back in 2010, when we first moved to Portland. Pick the right target demo in a crowded market. On June 2 nd , 2004, we opened. Now, when we go to markets, there are specific names that come to mind as we look at clothes.

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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

Today’s consumers now have the ability to watch and respond to every brand’s move – positive or negative. Figure 1: The Interbrand Best 100 Global Brands 2010 A look at two brands’ performances from this year’s table offers insight into how brands can navigate today’s marketplace. As a result, it is a brand that consumers can trust.

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Europeans Are Increasingly Unhappy With Their Employment Status

The Horizons Tracker

The period from 2004 to 2010 had a specific section on one’s employment characteristics. These countries also have a lower number of vacancies, which makes it hard for either unemployed or new entrants to the job market to find work. What’s more, their struggles can often endure for a prolonged period of time.

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Social Networking for Business: Does it Really Work? :: Women on.

Women on Business

How, then, do I maintain a robust network of people who continue to like and care for me, as well as a list of referrers who literally feed me by sending me leads, partnership opportunities, writing positions, and paid gigs? Marketing dollars to establish a relationship only go so far until actual relationships become more important.

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Women: The New Voices of Unions

Women on Business

With the stock market tumbling in 2008, much of their pension funds have been underfunded for years and the pressure to work more quickly and for no increase in compensation and sometimes lack of benefits is causing her great frustration. Following that she was offered a collective bargaining position for the California Nurses Association.

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Corporate Diversity Still Coming Up Short for Women

Strategy Driven

Women may make up more than half the workforce 1 but continue to be significantly underrepresented on corporate boards and in C-level executive positions, according to a major new study released today by Calvert Investments, a long-time leader in advocating for corporate diversity.

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A Refresher on Marketing Myopia

Harvard Business Review

Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). What is marketing myopia?

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