Frugal Innovation: Lessons from Carlos Ghosn, CEO, Renault-Nissan
Harvard Business Review
JULY 2, 2012
In today's resource-constrained environment, Western firms are feeling the growing pressure to " do more with less " — that is, deliver more value to customers at less cost. For example, in 2004, Renault launched Logan, a small, no-frills family car. And they did it. lakhs ($6,600).
15 
Let's personalize your content