Strategy Driven

NOVEMBER 1, 2010

The challenge for today’s brands is to adapt to this new real-time environment and the increased call for transparency. While so much expansion can be tough on a brand, Santander is moving quickly to rebrand all of its acquisitions under the Santander name and launched substantial marketing campaigns in the U.K.,

Brand 65

Brand Globalization Banking Long-term 65

Miles Anthony Smith

MAY 2, 2018

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." In 2011, he was signed to Ellen DeGeneres' label, eleveneleven.

Brand 68

Brand Examples Career Godin 68

Strategy Driven

NOVEMBER 3, 2010

As an investor, Calvert recognizes that those companies that combine competitive financial performance with fair and equitable working environments where diversity is not only tolerated but embraced are likely to recognize gains in both the workplace and marketplace and be better positioned to generate long-term value for their shareholders.

Diversity 50

Diversity Newsletter Long-term Execution 50

Harvard Business Review

JULY 2, 2012

And under Ghosn's leadership , Renault-Nissan has proactively embraced frugal engineering and become one of the world's leading producers of both electric cars as well as low-cost vehicles — two of the fastest growing and most promising market segments in the global automotive sector. Ghosn recounts with humor how Dr. V.

CEO 15

CEO Innovation Constraint Engineering 15

Harvard Business Review

OCTOBER 21, 2013

They’re envisioning well-designed, self-contained environments, tricked-out with the latest high-tech, high-touch technology. The beauty of these vans, and the reason I believe they’ve been dreamt up by managers in very different businesses, is that they perform a wide variety of marketing functions. Customer service Marketing Sales'

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Flooding in 2011 in Thailand, harmed 160 companies in the textile industry and halted nearly a quarter of the country’s garment production, increasing global prices by 28%.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8