Miles Anthony Smith

MAY 2, 2018

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." In 2011, he was signed to Ellen DeGeneres' label, eleveneleven.

Brand 68

Brand Examples Career Godin 68

Strategy Driven

NOVEMBER 1, 2010

subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking. While so much expansion can be tough on a brand, Santander is moving quickly to rebrand all of its acquisitions under the Santander name and launched substantial marketing campaigns in the U.K.,

Brand 65

Brand Globalization Banking Long-term 65

Harvard Business Review

AUGUST 23, 2011

While sportswear manufacturers such as Nike and Adidas have been around for a while, "fast fashion" retailers — such as Spain's Zara, which has opened around 70 stores in the country in the last three years, and Denmark's Best Seller, which retails through 3,000-plus stores in over 300 cities — are also expanding rapidly now.

Apparel 13

Apparel Franchising Retail Fashion 13

Harvard Business Review

OCTOBER 27, 2014

He is no Jim Simons , using his mathematical genius to outsmart the market in (to an outsider) incomprehensible ways. In 2011 it was $2 billion , good for third place. stock markets over Icahn’s career, it’s a simple factual assertion — the total return on the S&P 500 has substantially outstripped economic growth.

Hedge 8

Hedge Venture Capitalist Letter Reputation 8