The Perfect Brand Slogan | In the CEO Afterlife
In the CEO Afterlife
MAY 23, 2011
by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. But the assessment didn’t end with strategy. However, to Kraft’s credit (and I seldom give Kraft credit), they stuck with the strategy, but changed the slogan to Better Beans, Better Coffee. Did you like this?
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