Remove 2004 Remove 2011 Remove Human Resources Remove Strategy
article thumbnail

The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. But the assessment didn’t end with strategy. However, to Kraft’s credit (and I seldom give Kraft credit), they stuck with the strategy, but changed the slogan to Better Beans, Better Coffee. Did you like this?

Brand 196
article thumbnail

Social Networking for Business: Does it Really Work? :: Women on.

Women on Business

Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. EVEN MORE: Yet another example: a good friend of mine from the 2004 Dean campaign, who was active in the 2008 Obama campaign as well, put in a request for web developers through his Facebook e-mail.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

Yahoo’s forays into China started with a build strategy, which later became a buy strategy and ultimately morphed into a partnership strategy. The idea was simple: Combine the best of both companies into the new Yahoo China, which was projected to generate more than $25 million in revenue in 2004. Build, Buy, Partner.

article thumbnail

The Scaling Lesson from Facebook’s Miraculous 10-Year Rise

Harvard Business Review

On February 4th, 2004, Harvard undergraduate Mark Zuckerberg launched “Thefacebook.” Facebook’s focus on spreading the right mindset became clear to us when, in late 2007 and early 2008, researcher and consultant Beth Benjamin and I had a series of conversations with Chris Cox, then Facebook’s 25 year-old head of Human Resources.

article thumbnail

Using Supply Chains to Grow Your Business

Harvard Business Review

One result is that they keep their cards close to their chests about what they are looking for (at first), while expecting you to reveal everything – your finances, pricing, ownership, human resources, production processes, quality assurance, customer service procedures, KPIs, and existing customers.