Remove 2004 Remove 2011 Remove Innovation Remove Strategy
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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. But the assessment didn’t end with strategy. However, to Kraft’s credit (and I seldom give Kraft credit), they stuck with the strategy, but changed the slogan to Better Beans, Better Coffee. Did you like this?

Brand 196
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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

which resulted in an increase in brand awareness of 72 percent between 2004 and 2010. Santander has also been innovative when it comes to social media and mobile campaigns. Cómo consigue una marca la confianza de sus (potenciales) clientes | Soy Digital 2011 says: January 3, 2011 at 5:14 pm [.]

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Corporate Diversity Still Coming Up Short for Women

Strategy Driven

Integration and Innovation Abound – According to the report, 30% of the S&P 100 companies include some oversight of diversity issues at the board level and 34% of companies include diversity measures within their compensation plans. For a full copy of the 2010 study, click here. Source U.S.

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The Best Business Books Ever: A book review by Bob Morris

First Friday Book Synopsis

The Best Business Books Ever: The Most Influential Management Books You’ll Never Have Time to Read Basic Books (2011) Note: This review is of a book published earlier this year. It is a sequel to one published in 2003. What we have here is a series of brief discussions “the most influential management books you’ll [.].

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Business Model Innovation the Red Sox Way

Harvard Business Review

Hosting parties in December is just one example of how the ownership team has found innovative ways to increase the revenues it derives from Fenway. Of course, a track record of recent success, including two World Series titles (the one in 2004 ending a famous 86-year drought) and six trips to the playoffs in nine years hasn't hurt.

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4 Strategies for Reaching the Chinese Consumer

Harvard Business Review

Between 2004 and 2011, only 1.4% Innovative business models may be required. Despite growing personal wealth and a taste among the rich for expensive cars, jewelery and art, the penetration of property insurance in China remains very low. of property losses due to natural catastrophe were insured, according to Lloyds.

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The Dell Deal Explained: What a Successful Turnaround Looks Like

Harvard Business Review

This simple strategy proved wildly successful. In 2004, Michael Dell left the company, replaced by Kevin Rollins, a former Bain consultant who joined the company in 1996. In a 2011 paper , researchers from HBS, Columbia, and the University of Chicago looked at the success of 472 tech buyouts based on a novel measure: patents.

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