Three Headwinds for Facebook's IPO
Harvard Business Review
MAY 15, 2012
When I logged into the site for the first time in the spring of 2004, I was prepared to hate the service. And despite all of Facebook's user support, investors should be skeptical of the company's pricey IPO. According to ComScore, at the end of 2011 Facebook accounted for a shocking 28% of U.S. display advertisements online.
13 
Let's personalize your content