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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. But the assessment didn’t end with strategy. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake.

Brand 196
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Social Networking for Business: Does it Really Work? :: Women on.

Women on Business

Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. EVEN MORE: Yet another example: a good friend of mine from the 2004 Dean campaign, who was active in the 2008 Obama campaign as well, put in a request for web developers through his Facebook e-mail.

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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

While so much expansion can be tough on a brand, Santander is moving quickly to rebrand all of its acquisitions under the Santander name and launched substantial marketing campaigns in the U.K., which resulted in an increase in brand awareness of 72 percent between 2004 and 2010. Social Media UY says: January 11, 2011 at 11:31 am [.]

Brand 64
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Corporate Diversity Still Coming Up Short for Women

Strategy Driven

In 2004, the Calvert Women’s Principles ® became the first global code of corporate conduct focused exclusively on empowering, advancing and investing in women. For a full copy of the 2010 study, click here. Source U.S.

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4 Strategies for Reaching the Chinese Consumer

Harvard Business Review

Slowing Chinese economic growth coupled with confidence-sapping tumult on the stock market have set alarm bells ringing at companies about their future growth prospects in China. Meanwhile, agile Chinese manufacturers such as Geoby have taken the market for cheap transport by storm. Between 2004 and 2011, only 1.4%

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Three Headwinds for Facebook's IPO

Harvard Business Review

When I logged into the site for the first time in the spring of 2004, I was prepared to hate the service. According to ComScore, at the end of 2011 Facebook accounted for a shocking 28% of U.S. When Google IPO'd in 2004, the company's advertising business had tailwinds; internet penetration was only at around 68% in the U.S.

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Dressing China

Harvard Business Review

Incomes are rising quickly in the world's most populous country: The percentage of the Chinese population earning between 10,000 and 24,000 renminbi a year (between US $1,200 and $3,500, in terms of 2010 exchange rates) rose from 11% in 2004 to 58% in 2010. To overcome this hurdle, some companies have adopted a hybrid strategy.

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