Miles Anthony Smith

MAY 2, 2018

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." In 2011, he was signed to Ellen DeGeneres' label, eleveneleven.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

OCTOBER 21, 2013

The beauty of these vans, and the reason I believe they’ve been dreamt up by managers in very different businesses, is that they perform a wide variety of marketing functions. Many products can be complicated to operate or dangerous if used incorrectly, and a van can save a customer from traveling to a training center.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

APRIL 29, 2013

Every new market I look at seems to have an Amazon-style copycat — a website that looks, functions, and sells products a lot like a well-known online retailer. In India there''s Flipkart , in Russia there''s Ozon , and in Thailand, Indonesia, and other South East Asia markets there''s Lazada. In some cases this is true.

Globalization 8

Globalization First-mover Advantage Retail Business Model 8

Harvard Business Review

OCTOBER 2, 2012

Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Harvard Business Review

MARCH 31, 2016

For years Apple’s market penetration hung in the single digits. Google Android quickly lost market share to the new versions. But by early 2015 they stopped accepting new submissions to their open market and discontinued their API support for external developers. Failure to launch the right side.

Participative 8

Participative Software Market Penetration Marketing 8

Harvard Business Review

SEPTEMBER 12, 2014

Marketers like to repeat the quote, “I know I waste half of my ad budget, I just don’t know which half.” So it shouldn’t be surprising that marketers like the idea of “influentials,” seemingly ordinary people who determine what others think, do and buy. And if an idea doesn’t get shared, it doesn’t travel far. Not likely.

Influence 10

Influence Marketing Katz Media 10