How to Pull Your Company Out of a Tailspin
Harvard Business Review
SEPTEMBER 8, 2016
Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. When Knudstorp took over as CEO in 2004, he quickly settled on a course of action: return the company to its core. By 1993 the company had $1.3 billion in revenue. The company was in free fall.
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