2004 2012 Film Leadership 
Tanveer Naseer
JULY 1, 2014
was the joyous cry that rang out across the central quad at the Jet Propulsion Laboratory on the night of August 5, 2012. When it came to landing the car-sized rover on Mars in 2012, there simply was no precedent – nothing nearly that big had ever landed there. Two more rovers followed in 2004. for Canadian readers).
Harvard Business Review
SEPTEMBER 8, 2016
Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. After studying and working with hundreds of companies in free fall, we’ve identified concrete steps that leadership teams can take to engineer successful turnarounds and transformations.
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