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Social Networking for Business: Does it Really Work? :: Women on.

Women on Business

Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. Example 4: Twitter.com gives me a great sense of other people’s personalities and interests in a micro-blog format. It’s an excellent broadcasting service.

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world. .

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On Tracking Transformational Trends

Harvard Business Review

I synthesized Innosight's writing, notably Seeing What's Next (my 2004 book with Clayton Christensen) and a 2009 Harvard Business Review article about transformation in clean-tech , with my own field experience to highlight three areas to asses. Assessment area: Market fit. I ended my remarks with two quotes. What are teenagers doing?

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The Rise of UX Leadership

Harvard Business Review

They recognize that as UX eclipses traditional brand marketing, they need to be more hands-on with their products. The gap is growing between traditional sales-and-marketing-driven behemoths with their "customer-centric" approach and the new breed of organizations like Square and Zipcar, who have a "UX-centric" culture. All of it.".

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What Does Yahoo!'s Delicious Decision Mean for the Social Web?

Harvard Business Review

While searching for other people using Delicious to organize their professional networks, I discovered Marnie Webb, who had introduced the use of the nptech tag into the community of nonprofit technology users; Marnie became a client and a friend. I stored my first bookmark on October 14, 2004, on the day I wrote my very first blog post.

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Shape Strategy With Simple Rules, Not Complex Frameworks

Harvard Business Review

Employees frequently attribute breakdowns to incompetence or bad faith on the part of colleagues in other departments: "Those bozos in headquarters [or finance or marketing] screw everything up." This blog post was excerpted from the authors' article " Simple Rules for a Complex World " in the September issue of the magazine.

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The Secrets to TripAdvisor's Impressive Scale

Harvard Business Review

The company agreed to be acquired by Expedia/IAC in 2004 for $210 million in cash , a huge win for all, particularly given their amazing capital efficiency: they had only raised $4 million in venture capital. billion market capitalization as of this writing. TripAdvisor And Expedia: From $4 million invested to $4 billion in value.

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