How to Pull Your Company Out of a Tailspin
Harvard Business Review
SEPTEMBER 8, 2016
Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. Founded in the 1930s, Lego developed a repeatable model that allowed it to grow for decades. But these forms of external turbulence tend to be the trigger of free fall, not the cause.
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