2004 Case Study Energy Technology 
Harvard Business Review
MAY 16, 2016
But in an age when Google and Facebook — founded in 1998 and 2004, respectively — are two of the biggest companies in the world, those days are over. To help bring cool new technology to the world? “Startups are cauldrons of energy, stress, and joy. Why do you want to join a startup in the first place?
Harvard Business Review
FEBRUARY 1, 2011
In their book, The 2020 Workplace , Meister and Willyerd talk about reverse mentoring in which a more junior person advises a senior person on things like new technology. Even the promise of future help, if and when it's needed, can be enough to convince a mentor to give up his time and energy. Case Study #1: Using multiple mentors.
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