Women on Business

JANUARY 8, 2011

Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. Recently, his company needed a web designer. Marketing dollars to establish a relationship only go so far until actual relationships become more important.

Press Release 174

Press Release Discount PR Media 174

Miles Anthony Smith

MAY 2, 2018

Great leaders often align their leadership values with personal beliefs and ethics of their own. Kristi Daeda ​"I help individuals and companies make the most of talent. Czar "I rescue troubled companies. A pioneer in the field, Rand’s personal brand got strapped to a rocket when he started his company, Moz, in 2004.

Brand 68

Brand Examples Career Godin 68

Strategy Driven

NOVEMBER 1, 2010

StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. While so much expansion can be tough on a brand, Santander is moving quickly to rebrand all of its acquisitions under the Santander name and launched substantial marketing campaigns in the U.K.,

Brand 73

Brand Globalization Banking Long-term 73

Harvard Business Review

OCTOBER 7, 2014

Indeed, in a family business, an unignorable moment may never be known outside the immediate family, although it impacts the whole company. Consider the soul-searching that must have gone on at Merck in 2004 when its management finally made the decision to remove Vioxx from the market. Crisis management Ethics Leadership'

Company 12

Company Crisis Crisis Management Video 12

Harvard Business Review

JULY 25, 2014

Murdock purchased the old mill in 2004 and turned it into what journalist Amanda Wilson describes as "a public–private campus that would host research efforts broadly in his areas of interest." Yes, it employs people — but primarily people with advanced degrees from out of town. As you can imagine, this is where things get complicated.

Supply Chain 14

Supply Chain Short-term PR Engineering 14

In the CEO Afterlife

MARCH 18, 2015

In today’s business, chronic complexity is stifling, stagnating, and bringing companies to their knees. This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

OCTOBER 19, 2012

Once the book had been written, I had to market it. What, they asked her, was the most powerful argument for promoting diversity — outside of ethical and legal ones? In many cases it dramatically changed how a company thought about both diversity and innovation. In response, I usually tell the following story.

Succession 15

Succession Diversity Open-book Innovation 15