Midsized Firms Can Survive a Cash Crisis
Harvard Business Review
MAY 8, 2014
Operational meltdowns can devour a midsized company’s cash. Retailers halted construction on new stores and shuttered underperforming ones. To use a different company example, one growing financial services firm’s new CFO learned this in 2004. Not growth, or even profits. Then, the great downturn hit.
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