Remove 2004 Remove Core Competence Remove Development Remove Marketing
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Three Cases of Better Corporate Philanthropy

Harvard Business Review

As Nike's Senior Portfolio Manager Adam Day says, "The global development sector had overlooked the enormous potential of investing in adolescent girls to reduce global poverty. Day says, "we have been able to use the best of our Nike DNA, but have the freedom to operate as an independent force for change in the development sector.

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Compete on Know-Why, Not Know-How

Harvard Business Review

They get stuck making incremental improvements that are rooted in existing competencies, markets, and business models. I call these types of insights core insights, a concept which I first introduced in my book, Innovation X. But whereas core competencies are about know-how, core insights are about know-why.

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Zappos’ CEO on Using Corporate Relocation to Preserve Customer-Led Culture

Harvard Business Review

One of the most significant came in early 2004 when we decided to relocate from San Francisco to Las Vegas. But we were reluctant to relinquish control of something that is one of Zappo’s core competencies. Usually when marketing departments do their ROI calculations, they assume that the lifetime value of a customer is fixed.

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