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Shape Strategy With Simple Rules, Not Complex Frameworks

Harvard Business Review

Once they understood the rules and their underlying rationale, ALL's employees generated a series of innovative proposals based on what they had to work with. Within three years, ALL's Brazilian rail operations had increased revenues by 50% and tripled EBITDA. Adapting to local circumstances.

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Category Creation Is the Ultimate Growth Strategy

Harvard Business Review

The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. But coffee has seen other innovations, too. Much of Keurig's success comes from its superior brewer technology and wide variety of K-Cups. coffee sector.

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