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Leaders Make Values Visible

Marshall Goldsmith

Enron is a great example. Before the energy conglomerate’s collapse in 2001, I had the opportunity to review Enron’s values. I was shown a wonderful video on Enron’s ethics and integrity. It was one of the most smoothly professional presentations on ethics and values that I have ever seen.

Ethics 137
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Before You Open a Business…

Leading Blog

For example, if your partner isn’t on board, many people might choose to avoid conflicts between “your-wife-or-your-life” or “your-man-or-your-plan.” For example, starting a lawn service with a mower and a truck will demand far less investment and risk than borrowing a lot of money to buy an existing landscaping company.

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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

Santander, which made its debut on this year’s list, is a best-case example of a brand that stayed true to its brand promise and saw it pay off. which resulted in an increase in brand awareness of 72 percent between 2004 and 2010. Santander has also been innovative when it comes to social media and mobile campaigns.

Brand 66
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When Your Company Has a Problem It Can’t Ignore

Harvard Business Review

There can be organizational paralysis, or a release of incredible and productive energy, and which of the two happens depends mainly on leadership. Consider the soul-searching that must have gone on at Merck in 2004 when its management finally made the decision to remove Vioxx from the market. Crisis management Ethics Leadership'

Company 12
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The Power of Your Vote Should Not Reflect the Size of Your Wallet

Harvard Business Review

In September 2004, I attended a reunion of my class at Harvard Business School, four years after the Supreme Court decision putting George W. For example, who would net neutrality benefit? We’ve blown past the ethical standards, we now play on the edge of the legal standards.” The McCutcheon decision redraws that edge.

Power 8