2004 Ethics Innovation Price 
Strategy Driven
NOVEMBER 1, 2010
While the rules may be shifting, the long-term sustainable advantage gained by building a strong brand – a brand that builds stability, trust, loyalty, and drives a premium price – remains consistent. which resulted in an increase in brand awareness of 72 percent between 2004 and 2010.
Harvard Business Review
JULY 25, 2011
Last week, as the eyes of the world were focused on the trials and tribulations of an old-line entertainment mogul, a presentation by a new-wave entertainment innovator were making waves as well. This is the face of business at its best, even if customers debate the latest wrinkles in the company's pricing policies. It's now at $16.
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