What U.S. E-Commerce Can Learn from Its Global Copycats
Harvard Business Review
APRIL 29, 2013
But first mover advantage is a simplistic tenet of global strategy. And the fact that these markets are "emerging" presents more limitations, including the harsh reality of low spending power: GDP per capita in India is $3,900 and in Indonesia is $5,000 (compared to the US at $49,800). also in 2001 ) and India ( Bazee in 2004 ).
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