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How to Discover Your Organization’s Deep Purpose

Skip Prichard

. “Leaders practice deep purpose when they commit to a reason for being that encompasses both financial and societal goals.” Leaders practice deep purpose when they commit to a reason for being that encompasses both financial and societal goals. But true leadership means going beyond the numbers and the operational details.

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Three Cases of Better Corporate Philanthropy

Harvard Business Review

No wonder that a 2008 McKinsey survey found that only 20% of senior executives believe that their corporate philanthropy is effective in achieving social goals. Given that companies are putting more than $14 billion a year into charitable causes, measuring results and ensuring real social impact should be important goals.

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Managing Performance When It’s Hard to Measure

Harvard Business Review

The typical approach is to assess an individual’s performance against a metric usually tied to whether or not they performed a task and the amount of output they generated by doing so. We expect people to track what’s important and to set individual goals that contribute to our company’s mission and strategy.

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Zappos’ CEO on Using Corporate Relocation to Preserve Customer-Led Culture

Harvard Business Review

One of the most significant came in early 2004 when we decided to relocate from San Francisco to Las Vegas. When we started to look at new locations for our call center operations, we initially considered outsourcing to India or the Philippines and met with a few potential providers. We’ve also expanded far beyond shoes.

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Carly Fiorina’s Legacy as CEO of Hewlett Packard

Harvard Business Review

I interviewed more than 50 executives and mid-level managers who had worked for HP in the 2004-2007 timeframe, many of whom reported to Fiorina and subsequently worked with her successor, Mark Hurd. ” Although the early merger integration was successful, it ultimately missed key mid- and long-term goals under Fiorina.

CEO 8
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Electing a President in a Microtargeted World

Harvard Business Review

The goal is to figure out which persuadable voters to spend energy — and dollars — on, in the hope of moving the dial just slightly in their favor. In 2004, microtargeting was a fairly new concept. In your work, do you only focus on the metrics side, or do you decide what sort of messaging would go out in targeted ads?

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