In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. The most successful slogan I was associated with was for the Canadian Coffee brand, Nabob.

Brand 196

Brand CEO Marketing Proposal 196

Women on Business

JANUARY 8, 2011

Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. Finally, Example 5: I started a Facebook Fan Page and a group for my online community, which is focused on success-oriented women. Who do you think I will do business with?

Press Release 174

Press Release Discount PR Media 174

Harvard Business Review

AUGUST 6, 2014

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. Things hadn’t gone well up until that point.

Chief Financial Officer 9

Chief Financial Officer Operations Learning-by-Doing IPO 9

Harvard Business Review

FEBRUARY 4, 2014

On February 4th, 2004, Harvard undergraduate Mark Zuckerberg launched “Thefacebook.” Some 650 people had already joined, and thus began the company’s wild ride toward becoming a social networking site with over a billion users, thousands of employees, and a market capitalization well north of $100 billion. Now bend it.”

Engineering 10

Engineering Class Software Mentor 10

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. By 2004, sales and profits were in double digit declines. Complexity had brought LEGO to its knees.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

FEBRUARY 3, 2015

Even the most naive of them agree that, like it or not, relationships hold the key to both their current capac­ity and future success. But just because you know that a network is important to your success, it doesn’t mean you are devoting sufficient time and energy to making it useful and strong. 2 (2004): 349–399.

How To 8

How To Diversity Letter Learning-by-Doing 8

Harvard Business Review

NOVEMBER 20, 2015

He is poised to become the leader in this segment of a multi-billion dollar market. Here is some advice on how to tap into supply chains for successful scale-up: Reveal more than is comfortable. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8