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Investing In People Builds Resilience Against The Covid Recession

The Horizons Tracker

Already we’ve seen retail demand falling to unprecedented levels, with reduced mobility also causing demand for oil to plummet. It’s widely accepted that the economic fallout from the Covid-19 pandemic will be substantial.

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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

By 2004, sales and profits were in double digit declines. If that whets your appetite for more, you can pick up a hard copy or kindle version all online book retailers. Thanks to Coke’s global reach, brand power, bottling network, and single-minded focus, I’m betting on Coca-Cola sustaining this competitive advantage.

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