Yelp's IPO Will Test the Flaws in Its Business Model
Harvard Business Review
NOVEMBER 30, 2011
Yelp's IPO filing comes hot on the heels of successful IPOs and high valuations for Angie's List and Groupon. Yelp's timing reflects both a tech-friendly market and the company's current position as the dominant consumer-review web site. When Yelp began in 2004, this would have been a devastating prospect.
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