Remove 2004 Remove Marketing Remove Sample Remove Technology
article thumbnail

How Mobile Technologies Are Shaping a New Generation

Harvard Business Review

Technology, of course, has also been a powerful influence on the Re-Generation, so much so that Bill Gates proposed that we call this next wave Generation I, for Internet. This is the generation of mobile technology, wireless communication, and clouds of constant content. Mobile technology. Cloud Computing. hours a day.

article thumbnail

The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Coca-Cola, for example, faced a water shortage in India that forced it to shut down one of its plants in 2004. These require sophisticated, sustainability-based management.

article thumbnail

Electing a President in a Microtargeted World

Harvard Business Review

If we're launching a new type of bicycle and we want to know how likely it is that this person is a bicycle rider, we would apply that score, saying: here's the likelihood that this person is a bicycle rider in the market for a new bike. In 2004, microtargeting was a fairly new concept. Definitely the scale. Predict faster.

Survey 8